SEO keywords play a pivotal role in boosting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that users input on search engine sites when they are searching for a certain service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to rank websites.

The power behind SEO keywords lies in their What Is A Keyword ability to link what users are searching for to the content that is available on your website. Strategically using these keywords will help pull in the right audience and enhance the likelihood of conversions.

Having established the definition of an SEO keyword, let's look at the efficient use of keywords. Improving the use of keywords requires a balance. You will want to include relevant keywords to get the attention of search engines but without overloading your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Consider also using keywords in the meta description and headings of your website, as these are places where search engines tend to look.

Additionally, it's important to choose keywords that correlate with your targeted market. This means understanding the way they talk, their search behaviors and their wants.

In conclusion, a well-chosen SEO keyword can serve as a link between what a person is looking for and the service or information you provide. It's a critical tool to succeed in the aggressive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.